L-R: Joshua Ajayi, Publisher, Brand Communicator; Cherry Eromosele, Group Chief Marketing and Communication Officer, Interswitch Group; Dawn Rowlands, CEO, Sub-Saharan Africa, Dentsu International and Steve Babaeko, CEO, X3M Ideas Group during the Women in Marketing & Communications Conference/Awards (WIMCA) in Lagos recently.
Cherry Eromosele, Group Chief Marketing and Communications
Officer of Interswitch Group, has been recognised for her outstanding
performance, excellence and contribution to the growth of Nigeria’s integrated
marketing communications industry. The recognition came at the Women in
Marketing & Communications Conference/Awards (WIMCA) held at the MUSON
Centre, Onikan in Lagos recently.
Eromosele emerged winner of the award for ‘Most Outstanding
Marketing Professional of the Year (Financial Technology Category)’. The award
reaffirmed her position as a leader in the marketing space.
WIMCA was instituted in 2014 to celebrate women and corporate
organisations for outstanding achievements in the marketing and communications
industry, while creating a platform for networking among them.
Commenting during the occasion, Eromosele expressed her
delight at winning the special award. She said, “I am excited and grateful
for the recognition by WIMCA. It is humbling to be mentioned among the
exceptional women being honoured today. While this award shows that our
marketing efforts are commendable, it is also a challenge to improve on what we
are already doing. Indeed, this award will spur me to constantly raise the bar
in my contributions to the growth of the marketing communications industry in
the country and beyond.”
She dedicated the award to Interswitch and her amazing team
for their support and commitment towards the delivery of top-notch marketing
solutions.
Eromosele is a multiple award-winning marketing professional
with over 25 years of versatile, multi-industry leadership experience. She is
known for her hard work, professionalism and contributions to the growth of the
marketing communications industry.
The Interswitch chief has received numerous recognitions,
which include: Global Top 100 B2B Marketing Leaders in Technology in 2021 – the
latest annual list released by the global business leadership community,
HotTopics (HT); Marketing Personality of the Year in Nigeria by Marketing Edge;
and special recognition amongst the Top 50 Marketing Professionals in West
Africa at the 7th edition of the annual Marketing World Awards held in Accra,
Ghana.
Joshua Ajayi, publisher, Brand Communicator, and Convener of
WIMCA, said the event is the fifth time stakeholders are gathered in the
Nigerian marketing industry to discuss and set agenda on wide-ranging issues in
the industry. According to him, the event was put together to celebrate and
reward outstanding women and corporate organisations for their contributions to
the growth of their various industries and the country at large.
Ajayi also revealed that the platform was designed to provide
mentorship opportunities for young and prospective professionals and to ignite
the potential in women towards attaining enviable heights in the marketing
industry.
Other guests at the event included: Adebola Williams, Group
CEO, RED for Africa; Steve Babaeko, CEO, X3M Ideas; and Funmilayo Falola, Head,
Brands, Marketing Communications and Investor Relations, Wema Bank Plc.
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