In keeping with the State of Osun’s agenda to
boost the grassroot economy, the AJEMART project has continued to link Osun
producers of all sizes to bigger markets within and outside the country. In
line with the Governor Gboyega Oyetola administration’s efforts to make Osun
more business and investment-friendly, The project launched nearly a year
has seen over 6,000 Osun producers and sellers identified, enumerated, verified
and aggregated in a marketplace where they are connected to markets beyond the
State of Osun, and now launching another ambitious campaign to extend the
successes recorded so far.
AJEMART, literally translated ‘prosperity
market’ is a market linkage service which actively connects farmers, food
producers, artisans & medium-scale manufacturers to larger markets within
and beyond Nigeria using brick & mortar as well as modern methods. The
projects seek to deepen prosperity among Osun’s productive base by accelerating
sales of products and exposing Osun producers to the world. The service uses an
on-the-ground army of agents as well as a marketplace platform to connect
buyers to verified sellers of locally farmed, locally made products and
artisans who are Osun indigenes and residents.
AJEMART is championing MSME solutions by
removing the inhibitions that local producers suffer as well as expose State Of
Osun products and producers to larger markets in Lagos and beyond by allowing
buyers from different parts of the world get in touch with the sellers directly
without the middleman.
According to the Project Manager Clement
Adebayo, whose responsibility is to ensure that all the relevant stakeholders
from State of Osun, Sellers and buyers achieve their goals said “one of
the key benefits of the initiative is to create and raise employment by
assisting local producers and sellers from the State of Osun to increase the
demand for their products through adequate market visibility which we believe
will lead to the economic growth of the state”.
He went further to say, “In over 1 year of
operation, the program has so far enumerated over 6,000 producers, they have
been trained on marketing, sales fulfilment, customer service and provided
relevant information about entrepreneurship. There are presently over 2,000
producers who have listed their products and services on the platform through
the efforts of employed agents across local governments and LCDA offices in Osun.
With the AJEMART digital platform, ajemart.com, users can
easily shop for agricultural products (such like coconut oil, palm oil, fresh
potatoes, fruits, etc.), artifacts, building materials, textile materials,
office and home furniture among others; all from the State of Osun to the
world.”
As part of the agenda, of the Alhaji Gboyega
Oyetola administration to position Osun has a business and investment-friendly
state, the project through is statewide productivity assessment has mapped all
local governments according to their product competitiveness, producing a
statewide list of products per local government arguably an unprecedented feat
in the state. The initiative has also identified over 200 top producers in Osun
whose products are candidates for national inspiration for entrepreneurship.
Notable among such are the locally made Clay Water dispenser from ATAMORA, the
locally made Engine Oil from MOYE OIL, locally made nails among others.
Also speaking on the initiative, The Center
Manager, Technology Incubation Center (TIC), Île-Ife Office, Mrs. Eunice
Oladoyin expressed hope that the move will result in commercialization of
locally made products from the State of Osun, fruitful collaborations in
various sectors and technology transfer among entrepreneurs.
One of the enlisted producers on AJEMART, Mr.
Kayode Afolabi, the Managing Director of Agrikk Matas who also doubles as
President of All Farmers Association of Nigeria, Osun State Chapter, whose
business deals in every aspect of Agriculture from seedling, cultivation of
various crops, fishery, piggery among others said: “product exposure,
innovations and collaborations are the keys to the growth of Micro Small and
Medium Enterprises (MSME) sector. He expects through Ajemart to connect to
buyers outside the State of Osun in no distant time”.
Mrs. Victoria Oluwaseun a verified
businesswoman and seller on Ajemart who specializes in training and production
of skincare products especially coconut oil and whose business is located in
Obokun, Osun, said she believes the initiative will definitely result in
employment generation as a result of increase in demand for her products and
consequently, boost the economy of the state.
About AJEMART
AJEMART aggregates sellers in the State of
Osun, providing a platform for them to reach buyers like you and I who seek
fresh and indigenous products. The service is accessible at www.ajemart.com
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