he
La Casera Company has pledged its support to artisans and technicians in the
country in their quest to embrace technology and innovation as tools to enhance
their craftsmanship.
The
call was made by the Managing Director of The La Casera Company, Mr Chinedum
Okereke while addressing artisans and technicians at the Nigerian Artisans and
Technicians Association of Nigeria (NATAN) conference, which was held in
partnership with The Federal Ministry of Industry, Trade and Investment, on 27th
November 2019 at the National Arts Theatre, Iganmu, Lagos.
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Tasting of quality product -
Managing Director of The La Casera Company, Mr Chinedum Okereke
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According to Okereke, self-development in this modern age requires the
adoption of innovation as a key prerequisite for success. He encouraged the
artisans and technicians to empower themselves through skill acquisition
programmes that will help them adapt in today’s technologically driven
environment.
Citing La Casera as an example, Okereke revealed that it was through
innovation that the company was able to optimise its operations and maintain
its leadership position in the marketplace. “We pioneered PET packaging in the
Carbonated Soft Drink (CSD) industry with La Casera apple. Our factory is fully
automated, minimising human interference with a production capacity of about
2000 BPM (bottles per minute) which translates into an installed capacity of
more than 1 billion bottles of 50cl per year. This is done to ensure the
highest product quality even as we continuously work towards more ways to
innovate and delight our consumers.”
While
commending The La Casera Company, the State Chairman of the Nigeria Automobile
Technicians Association, Board of Trustee and Chairman of Lagos Artisans and
Technicians, Ashiwaju Jacob Omonide Fayehun, commended the company for
supporting the group with large sums of money despite the harsh economic
atmosphere in the country.
He
revealed that La Casera is loved by all and sundry and is considered the soft
drink of choice for most artisans and technicians because it helps to keep them
refreshed even while on the job.
Ashiwaju
Omoniyi appreciated the company for supporting and empowering members of the
association and reiterated their loyalty to La Casera apple as their preferred
refreshment drink.
While
appreciating the company, one of the beneficiaries of the La Casera empowerment
scheme, Tayo Adesuyi, of Federal Motorcycle and Generator Mechanic Association
of Nigeria, enjoined the public to disregard any rumour aimed at the brand as
they all love the product and will continue to refresh with La Casera.
Other
lucky winners who emerged through the transparent raffle draws were Nasiru Akinwunmi
from Builders Sector, Olayiwola Gbenga Oluseyi from Information Communication
and Technology Sector, Akeem Rofiat Bukola from Catering Sector and Fasasi Lukmon
from Fashion Sector.
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