As a way of commemorating the on-going Muslim fasting month of
Ramadan, Dufil Prima Foods Plc, makers of Nigeria’s no. 1 noodles brand,
Indomie instant noodleshas once again made available a
number of mobile kitchens in Central Mosques across the country during the fasting
period. This move will see the Indomie makers feed two million Muslims across
the nation, as they will be served special Indomie delicacies after evening
prayers throughout the Ramadan period.
According to the
Group Public Relations Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, the
company is identifying with Muslims as part of its Corporate Social
Responsibility initiative by serving Indomie meals for'Iftar' (Evening Break) at various popular central Mosques across
the country during the 30 days fasting period which began on the 27th
of May 2017.
“Our aim is to continuously ensure we contribute to sustainable
development, poverty reduction, cater to the vulnerable and general populace as
well as contribute to the well-being of our consumers. So once again, as the
Ramadan season progresses; having an understanding of what the month depicts as
a period of discipline, prayer and worship to God Almighty, we decided as a
brand to support our Muslim brothers with this gesture.” Ashiwaju said.
Speaking on the logistics of distribution, “Already, we have identified
several mosques in cities across the country where freshly prepared Indomie
will be freely served at the time of breaking the fast at each of these mosques
on a daily basis, as in one mosque per day in a week where everything would
have been put in place to ensure that everyone present at the mosques is served
immediately after evening prayers.” He said.
He bared that Indomie as the leading Noodles brand in Nigeria believes
strongly in connecting with its consumers through varied engagement platforms
and that the month of Ramadan provides such unique opportunity to connect with
and engage the Muslim consumersduring the 30 days fasting period.
Ashiwaju also revealed that the council of Imams in the various
locations across the country have given their support to ensure the success of
the exercise. The exercise is expected to last throughout the Ramadan season in
all central Mosques across the country.
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