One of Nigeria’s finest actors Bryan
Okwara who was hitherto Martini’s brand ambassador has renewed his contract
with the brand for another year. The award winning Martini was first launched
in 1863 and has for more than 150 years been exciting the taste buds of
discerning consumers. The Martini range of sparkling wine and vermouth has a
winning, vibrant and bittersweet taste which is the result of its unique
elaboration process, considered still today as an art, the selection by hand of
more than 40 botanicals included in the recipe and its origin, the Italian
Piamonte, homeland of the Vermouth.
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| Kayode Oluwo ,Customer Marketing Manager,Nigeria ; Bryan Okwara ;Lanre Oyegbola,CEO Boomerang Communication Solutions LTD during Brian Okwara Contract Renewals with Martini |
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| Mr Seun Senjirin,National Sales Manager For Bacardi Martini Distributor Partner in Nigeria with Bryan Okwara at the signing of the contract renewal of the brand ambassador |
Reminiscing on the last one year
during the interview with newsmen at the event, Bryan noted that “the last one year
working with Martini has been an exciting journey for me, I have discovered a
whole new world of fun and celebration which is what Martiniis about, from the
enlightening visit to the steep hillside vineyards of Pessione Italy - the
Martini Homeland to being part of two exciting Grand Prix in Singapore and Abu
Dhabi, and celebrating every moment with
Martini on board the planes, on the VIP corners and with friends; it’s all a
memory to cherish for a lifetime and I can’t wait to get on the road for
Martini again”.
He therefore thanked Bacardi-Martini
Nigeria (BMN) for the honour of extending his contract and noted that the
signing has further deepened the synergy the brand has with Nigeria’s
entertainment industry of which he is a key stakeholder. He assures that the
relationship will ultimately increase top of mind awareness for the brand and
that it will propel the Martini range leading to positive return on consumer
experience.
Bacardi Martini’s Area Director
West Africa, Mr. Vikas Mittal speaking at the event noted that the renewal of
the contract with Bryan Okwara who is a multiple award winner, in and outside
Nigeria is an attestation to how Bryan has been able to engage with the brand
and carry through the essence of the Martini brand, inspiring Martini consumers
and championing a successful campaign since the relationship was consummated
the previous year.
He added that in the course of
the year gone by, Bryan shot a soon to be released new campaign tagged “Play
with Time” in Singapore and expressed optimism that the association would continue
to produce the right consumer engagement via associations and activations.
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