There is a wave of
excitement rolling across the nation as Nigeria’s favorite Apple drink, La
Casera is raining loads of Ipods and Iphones in its ongoing radio Phone-in
programme tagged the “La Casera Birthday Wheel”.
The La Casera Company says it is
a season of gifts and giveaway for all its consumers, even as winners have
begun to emerge in the La Casera Birthday Wheel radio programme. The La Casera
Birthday Wheel is a way of getting consumers to appreciate one another by
wishing a loved one “Happy Birthday” and stand a chance to win fantastic prizes
for their thoughtfulness. In a world
where everybody seems to be too busy to remember loved ones, La Casera deem it
necessary to promote togetherness and friendliness through the radio programmme
as this will create excitement and make everyone feel good. Every caller stand
the chance to win a prize by picking a lucky number on the programme when they
call in to wish someone a happy birthday as there are lots of Iphones, Ipods
and cases of La Casera Apple drink to be won while the programme last.
Speaking on the initiative the
Managing Director, The La Casera Company, Mr. Roland Elbert, states that the La
Casera Birthday Wheel is just one of our consumer reward platforms running on
radio, while we have a full scale activation team roving round the cities
across the country and thrilling consumers with free bottles of La Casera Apple
Drink.
“Like you all know, La Casera is
all about fun and excitement and our ultimate goal is to ensure that our
consumers are constantly engaged and rewarded with loads of fun and excitement.
The La Casera Birthday Wheel is
airing on OGBC2 in Ogun state, Splash and Fresh FM in Ibadan, Wazobia FM, Cool
FM, Top Radio, Beat FM and Inspiration FM in Lagos. Consumers are therefore
encouraged to tune in to these stations and stand a chance to be part of the
lucky winners that will emerge.
“We are excited about these different avenues
through which we can engage and also reward our consumers whose loyalty over
the years cannot be questioned.” Stated Elbert.
Photos from activation
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