Dufil
Prima Foods Plc, makers of Indomie Noodles has announced its strategic
partnership with DAAR Communications Plc towards the 2016 Indomie Independence
Day Awards for Heroes of Nigeria (IIDA). The award is an annual corporate social
responsibility initiative of the Dufil Prima Foods Plc geared
towards the recognition of children who have against all odds exhibited
extraordinary acts of bravery in the face of danger / societal challenges which
have sometimes brought them injuries.
The
deal provides IIDA with the opportunity to utilise DAAR Communications Plc
platforms – RAYPOWER, AIT and FAAJI FM for guest appearances, news coverage and
advert spot booking.
The
agreement will help give the IIDA initiative a wider coverage to the whole wide
world, showcasing the extraordinary acts of heroism in Nigerian children.
In a statement
signed by the Chief Marketing Officer, AIT, Mr. Lanre Awoyemi said; “The partnership
between Dufil and Daar Communication Plc is another opportunity for Daar to
contribute to the promotion of accomplishments of children who are young but
yet matured, and have shown extraordinary courage and determination in
situations that ordinarily would bring fear, discouragement and self-pity to
the whole world.”
He
therefore called on children not to soil their innocence, and continue to do well
for others as they are the future of the world.
Also speaking
on the partnership, Group Public Relations and Event Manager, Dufil Prima Foods
Plc, Mr. Tope Ashiwaju commended management of Daar Communication Plc for their
willingness to collaborate with Dufil on this laudable initiative.
According
to Ashiwaju, “There is no doubt that Nigeria is indeed fortunate and blessed to
have young people with nature of service and milk of human kindness flowing in
them and they indeed need a wider coverage platform to showcase their acts of
bravery.”
He stated further
that “Dufil Prima Foods Plc has made it a yearly commitment to connect and
reward extra ordinary kids and we will not relent on our effort in making this initiative
even bigger with more rewards.”
“It is part of our
core value to touch life and improve the overall wellbeing of our number one
consumer – the kids, by providing a platform that will positively affect every
facet of their existence.”
The award has so far produced a total of
24 winners in the last eight years whom were rewarded with scholarship prizes
worth several millions of naira. This year’s edition has been reformed to fit
the newly created three categories – physical
bravery, social bravery and Intellectual bravery so as to reward
more kids.
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