On Thursday, 25th
August 2016, the Experiential Marketers Association of Nigeria launched a programme
tagged the Certified Brand Ambassadors’
Programme in Ikeja. At a launch attended by over 40 EXMAN Agency personnel ,
the President of EXMAN, Dr. RotimiOlaniyan traced the importance of Project
Personnel called Brand Ambassadors in the Experiential Marketing/Client
Management Ecosystem. According to him, Brand Ambassadors are key personnel
representing agencies on the field to deliver on client briefs as the agencies
seek to bring meaningful brand experiences alive. He noted the importance of
tooling the Brand Ambassadors appropriately as they undertake their duties.
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| Kayode Idowu, Financial Secretary, EXMAN, Tunji Adeyinka, Chairman Capacity Building and Training Committee, EXMAN, Obinna Anyalebechi, Customer Marketing Director, Guinness, Rotimi Olaniyan, EXMAN President, Mr. Kenny Debayo-Sanusi, Member Capacity Building and Training Committee, Exman |
The Chairman of the EXMAN
Committee on Training and Capacity Building, Mr. TunjiAdeyinka explained that
the Brand Ambassadors’Programme has three different pillars. The first pillar
is the Register of Brand Ambassadors which will assign a unique number to each
Ambassador anywhere in Nigeria. The register will also carry the profile of
every Brand Ambassador so that EXMAN member agencies can view the profile of
the BA before considering them for employment. The second pillar is the
Training pillar which provides three different modules of materials on Brand
Management, Experiential Marketing, Project Management and other topics. The
third pillar is an insurance cover for all registered Brand Ambassadors
provided by Mutual Benefit Assurance.
The Customer Marketing Director,
Guinness, Mr. Obinna Anyalebechi who spoke at the launch commended EXMAN for
birthing the programme. He said that apart from setting standards for Brand
Ambassadors, the programme would also help clients who will be sure of the
quality of the ambassadors they are using for their activations. He confirmed
that Brand Ambassadors are an extension of the brands they work for and are
therefore very important in Marketing activations. The programme also helps
agencies to blacklist Brand Ambassadors who may have committed infractions in
the line of duty.
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| Cross Section of attendees at the launch of the EXMAN Certified Brand Ambassadors’ Programme |
The training was closed by Mr.
Kenny Debayo-Sanusi, a member of the EXMAN Committee on Training and Capacity
Building.
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