Leading consumer goods and chemicals company, Cormart Nigeria Ltd. has
launched a new liquid spray starch under the RENEW brand franchise. The company,
which prides itself on manufacturing top notch brands for household and
commercial use is elated about this new development. RENEW has become the
market leader in the mass market starch sachet segment in Nigeria over the last 18
years due to its consistent product quality, ease of use and economical value
to consumers.
The new spray starch is specially formulated toadd extra crispness to
clothes and prevent stains on fabrics. It helps keep clothes and linens look
new for longer, while adding a fresh scent and comes in an easy to use 750 ml trigger
spray bottle.The product formulation is a result of the extensive R&D that
was put in place to ensure optimal quality and crispness satisfaction. “We are
thrilled to release the new RENEW liquid spray starch. This product will help
us expand our leading position in the textile care segment” said the Managing Director
of Cormart Nigeria Ltd, Martin Middernacht.
Cormart launched the product at the African Fashion Week held at Eko
Hotel and Suites, Lagos and it is available in leading stores and open markets
nationwide. During an interview at the product launch, Dr. Johannes Flosbach,
Executive Manager, Cormart Nigeria Ltd said “we valueour customer’sfeedback so
we developed this product to meet their needs in a convenient and cost
effective way”.
For Chukwuka
David, an entrepreneur and an age old user of the Renew cold water starch, “I
have been using the Renew cold water starch consistently over the last 15 years
and it has been a great product. I must commend the management of Cormart
Nigeria Limited for their foresight to expand its product range with the RENEW
liquid spray starch as I have been looking forward to it. Its quality has gone
a long way in sustaining my business over the years”.
Incorporated in 1980, Cormart Nigeria Ltd is one of the leading
chemicals companies in Nigeria. The company is active in the field of business
to business and consumer chemicals. In the industrial chemicals field, Cormart
is one of the key suppliers to the beverages, food, paint, furniture and construction
industries. In the consumer chemical business, Cormart produces household
brands such as RENEW, ShineAll, Corysan, Corygiene, and Kleansol. Cormart
Nigeria Ltd. is part of TGI Group, the holding and investing company of Chi
Ltd., WACOT Ltd, Chi Farms Ltd. and others.
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