Hundreds of
Muslim faithfuls as well as consumers alike have expressed satisfaction with
the on-going Peak Milk Ramadan campaign titled, “Nourish Your Body With Peak”
aimed at supporting the Muslim community on the nutritional requirements needed
to stay fit throughout the holy month of Ramadan in order to achieve a
spiritually robust and successful fasting period.
It will be
recalled that Peak Milk, Nigeria’s Numero Uno dairy brand embarked on a massive
media campaign to reinforce and remind Nigerians on the need for regular milk
consumption as it facilitates healthy and strong body growth/maintenance during
the holy month of Ramadan.
Investigations
at most of the markets revealed that most of the consumers were of the opinion
that the campaign was coming at the right time when Muslims needed a product
that would nourish their bodies during the Ramadan period.
Areas where
the campaign penetrated include; Garki, Wuse and Gwagwalada markets in Abuja,
Maraba, Keffi and New Karu markets in Nassarawa state, Singar and SabonGari
markets in Kano, Gombe main market, Terminus market in Jos, Mubi market in
Yola, Central market in Bauchi, New market and Makera market in Kontangora,
Okene market in Lokoja, Old market, Gusau, Achi Chia market, Sokoto old market,
Sokoto, Central market, Kaduna as well as SabonGari, Zaria.
The campaign
has been running on major radio stations to prepare the Muslim community in
Nigeria for the month prior to the commencement of the Ramadan. One of the
Muslim faithfuls, AlhajiYahayaSule said that he was delighted to take part in
the campaign promotion stressing that he and his family have been breaking
their fast with Peak Milk since the fasting period kicked off.
Alhaji Sule added
that the nutritional value of Peak Milk was quite resonating as the brand helps
his family to stay fit and healthy throughout the holy month, and achieve a
spiritually robust and successful fast. A major retailer in Kano, Mrs. Fatima
Musa when contacted noted that Peak Milk was doing a great job for Nigerians
and the Muslim community with its Ramadan Peak campaign efforts.
She pointed
out that Nigerians needed regular consumption of Peak Milk as it facilitates
healthy and strong body growth/maintenance during the Holy month of Ramadan
stressing that, that was the reason why she believes in the brand as that
maintains her fresh looks during the Ramadan period.
Meanwhile,
nutritionists have stressed that regular milk consumption, especially during
fasting period is imperative, because milk contains nature’s essential
nutrients that are required for everyday activity.
It is
advised that between 500 - 750 ml milk be taken during the month of Ramadan
according to nutrition experts, as this will provide the body with energy
required to undertake daily activities notwithstanding the disruption in
regular diet schedule. According to them, “Muslim faithful should consume
drinks based on milk and fruit such as milk shakes and smoothies which provide
some natural sugars for energy; as well as minerals like potassium, copper and
manganese all of which are nutrients. These are good to break your fast.”
“The holy
month of Ramadan is the ninth of the Islamic calendar and a time when many
Muslims across the world fast during daylight hours for 29-30 days. Taking part
in this spiritual activity means no food or drink during the daylight hours,
eating one meal just before dawn and another after sunset”, they said.
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