Multi-award winning African musicians Ice Prince, D’Banj and 2Face have signed up to be part of Radio Everyone, as part of The Global Goals campaign – partner of the Global Citizen Festival 2015.
Radio Everyone, the lynchpin of a plan to reach 7 billion people in 7 days. Using radio, the world’s most accessible medium, Radio Everyone will shine a spotlight on the UN’s Global Goals for Sustainable Development, a series of ambitious targets to completely end extreme poverty, fight inequalities and tackle climate change for everyone by 2030.
Radio Everyone is on a mission to make The Global Goals famous once they are adopted by 193 world leaders at the United Nations, New York, on 25 September 2015. As part of The Global Goals campaign, Radio Everyone is key to reaching 7 billion people in 7 days by taking the message of The Global Goals far and wide, from India to Brazil and from Nigeria to Indonesia.
The soundtrack for Radio Everyone has been written by singer/songwriter Peter Gabriel and recorded by South Africa’s Soweto Gospel Choir. On working with the Soweto Gospel Choir, Peter Gabriel said,
“It’s a buzz to work with the Soweto Gospel Choir again. This may be the fourth time we have worked together, and there has not been one occasion when I haven’t been really moved listening to their beautiful and soulful voices”.
Broadcasters around the world are signing up to carry content provided by Radio Everyone from 26 September to 2 October 2015. In Africa, the Southern African Broadcasting Association (SABA) will offer content placement to public broadcasters in 15 countries while Deutsche Welle will share the content in 6 languages to their network of partners. Radio stations in every country on the continent are invited to sign up. Currently, stations in South Africa, Nigeria, Kenya, Ghana, Uganda, Tanzania, Ethiopia, Zambia and The Gambia are supporting the campaign.
On 26th September, the Global Citizen Festival will launch Radio Everyone, which forms a key part of that ambition. Ed Sheeran, Coldplay and Pearl Jam will headline the 2015 Global Citizen Festival, a free-ticketed event on the Great Lawn in Central Park in New York City.
Radio Everyone will take highlights from the six hour Central Park Global Citizen Festival and share them with their global partners in the week following the event. These highlights will run alongside unique packages inspired by The Global Goals, with the aim to “Tell Everyone” that the goals have been agreed.
Listeners around the world will be able to access Radio Everyone via an online stream on globalgoals.org and a collection of national radio stations. This will play a particularly important role in getting the message out to communities without other forms of media. The 7-day pop up radio station will feature leading artists from around the world including A. R. Rahman, Ice Prince, and Peter Gabriel.
Speaking on the festival and Radio Everyone Richard Curtis said,
“Our aim is to gather an amazing volume of extraordinary radio content about The Global Goals and then pulse it across the world to everybody on the planet that listens to radio. We want to do this in the seven days after the Goals are adopted by 193 world leaders at the United Nations. By getting The Goals into people’s hearts and minds - and ears! - we can inspire the next generation of Global Citizens to be the first generation that ends extreme poverty, the most determined to tackle inequalities and the last to live with the effects of climate change.”
As part of The Global Goals campaign, Radio Everyone is key to reaching 7 billion people in 7 days by taking the message of The Global Goals far and wide, from India to Brazil and from Nigeria to Indonesia, featuring:
•global communicators, including Hrithik Roshan
•global musicians, including A. R. Rahman, Cody Simpson, D’Banj, Ice Prince, Emicida and 2Face Idibia
•global superheroes - amazing stories from everyday people
•all sound tracked by an original Peter Gabriel and Soweto Gospel Choir composition
Broadcasters who are supporting Radio Everyone include 97.2 Big FM in India, BBC Music in the UK, WNYC & Public Radio International in the USA, Ray Power FM in Nigeria, SABA and its members across 15 countries, Radio Romania, Radio2 Rai in Italy, the Mercury Media Group in Indonesia, and Deutsche Welle internationally.
Source:Brandcrunch
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