According to Unilever’s Category Manager for Fabrics Cleaning, Ibironke Ugbaja, the launch of the new pack is in response to the growing market demand for Omo Fast Action in more affordable offerings. “We appreciate the fact that a good number of consumers run tight budgets and therefore may not be able to readily purchase Omo Fast Action in its bigger offerings. This new 100 gram will make the superior stain removing power of Omo Fast Action detergent available to many more Nigerians”, she said.
And many consumers are already applauding the introduction of this new entrant into the market, saying it not only makes Omo available and affordable to more people but has also allowed them save money for their other needs. Hear Mrs. Patricia Opara, a housewife and mother of five: “I run a large household and with a limited budget, I have had to use cheap detergents for our washing needs just to make ends meet. So, you can imagine my joy when I saw the new 100 gram Omo at the market the other day. Now, my family can also enjoy better washing with Omo Fast Action at a very affordable price!”
Speaking further on the 100 gram pack, Brand Manager for Omo at Unilever, Sarah Adoki, says it offered a high value proposition that should appeal to a wide range of consumers and for a wide range of purposes. “Whether you’re on a budget, have a few items for cleaning or even going on a short trip, the 100 gram pack offers the same high quality Omo Fast Action, the fastest tough stain remover in the market. And at only N50 a pack, it’s a great bargain for everyone – quite frankly, the best N50 you will spend on detergent in the market today”, she said.
Source:marketingworldmag
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