LAGOS | NIGERIA: Leading premium beer, Heineken, has continued on its mission to redefine the party life of Nigerians with the kick off of the 2015 edition of the #HeinekenGreenLightParty.
The party, a series of premium gig held at different clubs within Lagos, is an offshoot of Heineken’s ‘Dance More Drink Slow' campaign aimed at encouraging clubbers to drink moderately while still having premium fun.
Heineken Green Light party series debuted last year with three international DJs, Benny D, Babey Drew and Tim Westwood teaming up with indigenous DJs, Spinall, Xclusive and Neptune to deliver three nights amazing club experience spiced up with an exciting mix of local and international songs to which guests danced to all night.
The 2015 edition has since kicked off with four-time Grammy winning DJs, Black Chiney. The American-Jamaican DJs played alongside DJ superstar Snoop da Damaja on Sunday, April 5, 2015 at Club Quilox, Lagos.
Senior Brand Manager, Heineken Ngozi Nkwoji, confirmed that the brand’s decision to start a campaign to advocate for moderate drinking is based on the value placed on the lives of consumers.
'In this part of the world, it is very unusual to find beer brands advocating for moderation but for a brand like Heineken, it is the right thing to do. We are concerned about responsible living as much as we advise our consumers to have fun. This was what influenced the DMDS campaign’ She said
Heineken, a product of Nigeria's foremost brewery, Nigerian Breweries Plc is Nigeria’s leading premium beer brand.
source:brandcrunch
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