Mr Chef, one of Nigeria’s leading producers of food seasonings, will draw the curtains on the first season of its search for the ‘total woman’ at the grand finale of the Mr. Chef First Lady Reality Show, which will hold on Friday, 21 November, 2014 at the Shell Hall of the MUSON Centre in Lagos.
Mr. Chef First Lady Reality Show is a 3-in-1 project that aims at producing well-rounded home-makers with the right combination of beauty and brains matched with great entrepreneurial spirit.
Managing Director of Bayswater Industries Ltd, Mr. Piyush Nair, described the Show as a corporate initiative to nurture women of substance as well as contribute to the sustenance of a family-oriented society and the building of a strong nation:
“Mr. Chef took up sponsorship of the innovative women development programme, the First Lady Reality Show, because of our firm belief in women empowerment,” Nair said stressing, “Our goal is to produce ready-to-face-the-world women who are not only beautiful but are brilliant, homely and economically productive.”
He explained that Mr. Chef First Lady Reality Show is not a conventional beauty pageant because its emphasis is on the totality of womanhood, not physical beauty.
“Contestants were housed in a boot camp for six weeks during which they were groomed in home-making, character building, personality management and the development of business acumen so that they are better able to manage themselves and their careers,” Nair said, adding, “When the Show ends on 21 November, we would have succeeded in producing a group of young women who are ready to take on the world and win.”
The Show, which was open to young, unmarried women within the 18 to 35 years age bracket, drew 37 contestants picked from nation-wide auditions hosted by its technical producers, X-Media Communications Ltd.
CEO of X-Media Communications Ltd, Mr. Tunde Lawrenson, said: “We conceived the Mr. Chef First Lady Reality Show because we were mindful that no marriage would work where either partner, especially the wife, is a liability,” adding, “The programme concept aimed at total development of women who need to learn to manage homes whilst simultaneously building their individual careers.”
Mr. Chef First Lady Reality Show is an extension of Mr. Chef’s array of consumer initiatives aimed at rewarding customers for their steadfast loyalty to the brand over the years. These initiatives, which are based on insights gained from consumer feedbacks, include the recent introduction of the novel 10-in-1 pack of seasoning cubes as well as the ongoing Awuf Now, Now! consumer promo in which every customer wins a prize. They aim at answering customer demand for affordable, convenient, hygienic and qualitative food seasoning.
“We appreciate the continuing loyalty of Mr. Chef’s customers over the years and promise that the brand would remain an indispensable kitchen companion that would continually be in the forefront of spicing up their cooking experiences,” Nair said.
Source:marketingworldmag
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