Nigeria’s number one dish washing liquid, Morning Fresh, has launched a new variant, Morning Fresh Antibacterial dish washing Liquid. The new variant was unveiled with the new pack design to a select media & trade audience in Lagos last weekend.
Morning Fresh is a recognised market leader & a household name in the Dishwashing liquid market with over 20 years of existence. This powerful dish washing liquid foams richly and delivers superior grease – cutting power, making it economical to use whilst being gentle on the hands. Its exciting fragrance and variants eliminate cooking odours leaving the kitchen refreshed.
Speaking on the new packaging and the new variant, the Marketing Director Ms Sandy Griffiths, PZ Cussons Family Care, explained that the company is committed to giving their consumers new and exciting experiences through continuous innovation that will ensure the availability of quality products that will guarantee easier dishwashing. She noted that Morning Fresh gives the consumers choice and now comes in 3 exciting variants, Original Fresh, Zesty Lemon and the new Antibacterial variant.
Explaining further on the new variant, she said “The kitchen is the heart of most homes and a lot of activities happen within this confined space. Bacteria survive in moist environments and the kitchen is usually the breeding ground for germs, especially around the wash area, the sink, on kitchen surfaces, sponges and wash bowls. If you are germ- conscious and you want total assurance of a bacteria-free kitchen, then Morning Fresh Antibacterial Dish wash liquid is your best choice”.
The Brand Manager, Ms Ifunanya Obiakor commended the consumers for their loyal patronage in making Morning Fresh the No 1 Dish Wash brand in Nigeria and promised that Morning Fresh will continue to offer superior performance that makes consumers proud of their choice and of their kitchens. “Superior performance is our unique proposition, superior grease – cutting is what we do best, this is what we are showcasing in the new look of our label design – THE POWER OF EVERY DROP OF MORNING FRESH”
Morning Fresh proudly takes kitchen cleanliness to the next level with the introduction of a new Antibacterial variant.
Join the Morning Fresh community todaywww.facebook.com/morningfresh.ng. and win prizes in the on going game competition (Morning Fresh Finddie), the game can be accessed on the brand’s Facebook page (http://bit.ly/1AfsQAZ) and the Google Play (http://bit.ly/1AfqwtO).
Source:marketingedge.com.ng
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