One of Nigeria’s low sugar malt
brands, Amstel Malta, has announced the second edition of its city-led
youth platform, Amstel Malta Showtime with a new and redefined concept.
Present at the announcement luncheon held
at the Nigerian Breweries headquarters, Lagos, were Nollywood superstar
actress and Amstel Malta brand ambassador, Genevieve Nnaji; veteran
musician, Sound Sultan; popular comedian, Gordons; TV personality, Vonne
Vixen, and other prominent personalities.
Amstel Malta Showtime, a unique platform
that brings together unique talents in dance, comedy, music and other
exceptional talents on one stage with the opportunity to showcase their
unique potentials to the world, was first premiered in 2012 and held in
four regions: Port Harcourt, Ibadan, Benin City and Lagos.
The second edition, however, is a first-of-its-kind
concert drama, scheduled to hold in two regions: Lagos and Enugu, which
will feature five talents picked via auditions from each region.
These talents will come together to deliver an
electrifying drama with the theme “The Rush” with special appearances
from Sound Sultan, Gordons, and popular art director, Ice Nweke, who
will also serve as mentors and judges on this edition of the Showtime.
Other guest appearances include popular musician, Phyno and seasoned choreographer, Ukalina.
According to the corporate affairs adviser, Nigerian
Breweries, Kufre Ekanem, “Amstel Malta Showtime is aimed at discovering
potential and unique talents and as a brand that’s keen on encouraging
people to be the best they can be, Amstel Malta has put everything in
place to ensure these unique talents have the best platform to display
their potentials alongside renowned Nigerian entertainers.”
Also present at the event was Nollywood star and Amstel Malta brand ambassador,Genevieve Nnaji.
Speaking about Showtime, Genevieve urged
fans to take advantage of this opportunity. “Amstel Malta is set to make
this second edition of Showtime a very memorable experience, and I
really can’t wait to see how it unfolds because I’m very positive there
are so many undiscovered talents out there. I urge everyone to take hold
of this opportunity and be part of this journey to success, which can
potentially launch you into that career of your choice,” she said.
Amstel Malta Showtime Enugu is scheduled to hold August
29, at the Grand Royale Hall, Enugu, while Showtime Lagos will hold on
September 18, 2014, at UNILAG Sports Hall, Lagos.
In addition to the opportunity to star
alongside renowned entertainers, participants will also receive cash
prizes and wardrobe makeovers.
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