Addressing trade partners at the launch ceremony which was held in Lagos on Friday, the Head of Marketing, Nokia West and Central Africa, Debbie Shepard explained that the Nokia X device combines beautifully crafted design, quality hardware with access to the android app ecosystem to provide consumers with an affordable dual SIM smartphone in a range of exciting colours.
“We believe this unique combination will resonate with consumers around the world and set a great precedent for the level of quality that can be achieved in the fast-growing, affordable Smartphone segment. Users will enjoy signature Nokia experiences including free* HERE Maps, with true offline maps and integrated turn-by-turn navigation, Microsoft services such as Skype, One Drive and Outlook email as well as chat applications including BlackBerry Messenger (BBM) and WhatsApp” she said.
The device comes with a 10.4mm slim, durable monobody design further enhanced by 4” scratch-proof display and an exchangeable back cover that come in a variety of statement colours. The device runs on the Nokia X Software Platform and is powered by a 1Ghz dual core Qualcomm Snapdragon processor.”
Nick Imudia, Vice President, Nokia West and Central Africa, believes that influencers are at the core of a company’s success. This has resulted in Nokia partnering with iDea Hub, CCHub and MoMo (Mobile Monday) Nigeria to organise a 2-day training for apps developers tagged Nokia X Portathons. The training gave developers the opportunity to learn how to port their existing Android apps to the Nokia X Platform. The developers were given hands-on training and support for the apps during the training and were exposed to the several opportunities the Nokia X platform presents include the Nokia In-App payment facility.
source:brandcrunch
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