Consumers can now experience the new
taste and packaging of their favourite chicken seasoning in style as
Nestlé Nigeria plc rolls out new look and taste of the new Maggi chicken
cube to retailers and consumers across Lagos metropolis.
The re-branding is in anticipation of
consumer need and in response to rising demands for a rich, tasty
chicken seasoning. The new product is part of ongoing effort to
constantly improve Nestlé products and make them tastier, healthier,
affordable, with better nutritional value.
The entry of the new Maggi Chicken cube
into Lagos markets and surrounding neighbourhoods is the first of many
steps taken by Nestlé to launch the new product into the Nigerian
market.
According to Emeka Nwodo, brand manager,
Maggi Flavours, the new seasoning enters the market in a strong
position, “with a vibrant, intense and rich chicken flavour, Maggi
Chicken not only gives consumers a wider choice of Maggi tastes but also
ensures that we satisfy the taste and need of every woman in the
kitchen, which is to create meals worthy of celebration by her family
and friends.
The launch of the new Maggi Chicken cube
will commence with colourful and exciting activations that will hold at
major markets in Lagos; namely Ojuwoye and Mile 12, Agege, Ikotun, to
name a few. The markets will be agog with the new taste and the
celebration that is known to be associated with the brand. Activities
include flash mob presentations, shopper promotions and cooking
competitions in the Maggi pop-up kitchens.
For Guy Kellaway, category business
manager, Culinary, the brand continuously and consciously aims at
bringing the best products for consumers; “with the new Maggi Chicken
cube added to our seasoning range, we aim to deliver the best chicken
seasoning in the market, delighting our consumers, rewarding our retail
partners while maintaining the highest levels of quality that Maggi is
known for.
“At Nestlé, our consumers are number
one. We always strive to ensure we deliver above and beyond their
expectations to gain their trust and loyalty. Over the years, Maggi has
always been and will always be the first choice in seasoning for
Nigerians.”
Maggi Chicken cube is one of the many
flavours in Nestlé Nigeria’s seasoning portfolio. Other seasoning
flavours include Maggi Star cube, Maggi Crayfish, and Maggi Mix’py in
four different variants.
Source:Businessday
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