Dr Brown’s & Nightingale Products Expands Distribution with Lamoy Integrated Links in Lagos/Ogun State
After several years of existence of manufacturing
and distributing baby, adult and feminine care products in Nigeria and in its pursuit
of its decision to make its products more accessible to consumers, Wemy Industry,
manufacturer of Dr Brown’s baby series, adult,Feminine and Nightingale products
deepens its distribution network with the appointment of Lamoy Integrated Links
as its Sole distributor around Akute area and environs.
We also gathered that beyond the 12 days roadshow
activities, Wemy Industry also do supports its distributors with a Branded Sales
Van and Tricycle.
According to Lamoy Integrated Links, “our company
decided to expand our line of business and we watched carefully over a short period
to notice the acceptance of Dr Brown’s baby series, adult, feminine and Nightingale
products among mothers and care givers and we decided to invest in it”.
With the appointment and tradition of Wemy
Industry to support its distributor, the company embarked on a 12days road and neighborhoods
storm around Akute area to announce Lamoy Integrated Links as a Key distributor
of Dr Brown’s & Nightingale products while generating awareness and sales
for
Dr Brown’s and Nightingale products within
defined market location cluster.
The activation team visited 8 major locations within the cluster under Lamoy sales district with repeat
visits to some locations (Lambe,Akute,Ojudu Berger,Iju Ishaga,Ogba,Sango,Ibafo,Agege), Dr Brown’s and Nightingale products
was pushed into trade level and also placed in neighborhood retailers outlets
amidst exciting, engaging and educating
roadshow activities.
Source close to the agency that handled the roadshow, said those
sampled commended the absorption and hygiene as the uniqueness of Wemy’s products.
Many others expressed such opinion like Dr Brown’s diaper and feminine products
are better than most of the imported products around.
Some other respondents urged Wemy Industry not only to maintain the
standard of its products but also make them readily available nationwide.
I was told i used Dr.Brown's product when i was a baby 30years ago. Am happy seeing the brand grow.
ReplyDeleteThis activation must have achieved its set objectives,the dancers looks great
ReplyDelete