
“As
far as the global culinary landscape is concerned, Indomie has recorded
a major breakthrough with the launch of our new Family Pack,” said Mr.
Deepak Singhal, CEO, Dufil Prima Foods Plc, manufacturer
of the product. “We deemed it necessary to say a big thank-you to the family unit, which has been largely responsible for our growing sales volume over the years, and the 450 gramme pack was the best way we felt we could achieve that.”
Singhal,
who said the new Indomie variant was not only sizable but packed with
enough spice designed to suit the taste buds of parents and kiddies
alike, added that it was pocket-friendly and would therefore be easily
accessible to varying consumer classes in the market.
As
the new 450 gramme Indomie pack makes its way into the noodles market,
it is joining a wide array of successful variants previously launched by
Dufil Prima Foods, including Indomie Chicken flavour, Onion Chicken
flavour, Pepper Chicken and Oriental Fried Noodles.
“These
variants have done incredibly well in the market, laying claim to a
strong level of acceptance among consumers in Nigeria’s burgeoning
noodles industry,” enthused Mr. Tope Ashiwaju, PR/Events Manager, Dufil
Prima Foods Plc.
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