Thirteen out of the 25 family representatives that were selected during the regional audition were able to qualify their families for the show. The number would be further reduced to 10 families who will eventually be admitted into the MDA academy.
The show will continue on a daily basis until the grand finale which will be held on September 21, 2013 at Eko Hotel and Suites, Lagos. Tagged the “The Evolution”, MDA has over the years attracted a cult following among Nigeria’s youths and families because of its ability to bring family members together. It will be beamed on Nigerian Television Authority (NTA) 5.30pm, Silverbird TV (STV) 8.00pm and Galaxy TV 8.00pm.
After a gruelling and exciting regional audition in Port Harcourt, Abuja and Lagos, the judges selected the Ebute, Ebenezer, Dosa, Briggs, Ibrahim, Clement, Asiyefia, Ekado, Enweribe, Ikumoinein Tom, Ibeatuchie and Idundun families to vie for slots in the academy.
N6 million and a brand new car is at stake in this year’s edition. The first and second Runners Up will also get N1million and N500, 000 respectively. The show, according to Mrs Ngozi Nkwoji, senior brand manager, Maltina, is renowned for “sharing happiness” and promoting togetherness with friends and loved ones.
Speaking about the show, Mrs Ngozi Nkwoji, Senior Brand Manager Maltina stated that building any brand is a very long journey, “We are glad with where we are with Maltina today. We are very excited about the 7th season of MDA, 7 years is a long time for a show to still be relevant and we’re very glad Maltina through MDA continues to bring the brand experience of sharing happiness and fun to the consumer.
Source:.brandcrunch
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