Top Brands Beat Deadline for SERA CSR Award

The SERAs was born out of a deep conviction that the success of Public Relations (PR) in the present millennium and in the future, will be increasingly dictated by the level and degree that a company or organisation can effectively and convincingly engage its stakeholders while also making the transition to more sustainable systems and operations.

The race for this year’s Nigeria’s CSR award, (The SERA) is becoming frenzy as top brands Promasidor, Shell, Olam, Total, Diamond Bank and 27 others have beaten the submission deadline. The biggest corporate awards in Nigeria and West Africa, promotes corporate social responsibility and sustainability.

The organisers – TruContact Ltd –announced some of the firms who beat the May 2013 submission deadline for the 7th edition of The SERAs. Over the past six years, Tru- Contact Limited has implemented the SERAs in collaboration with key partners including the Federal Inland Revenue Service (FIRS) and Standards Organisation of Nigeria (SON)” it said in a statement.

The statement added that from inception, the SERAs team has made it a standard practice to verify all entries. “This year’s verification of over 30 companies has commenced. The 2013 edition of the Nigeria CSR Awards is scheduled for September 21, 2013 at the MUSON Centre in Lagos.”

This year’s theme, Shaping the Future Through Innovative Value Creation: Making a World of difference, is expected to continue to identify key players and showcase how business is creating shared value in a manner that benefits the business enterprise as well as its various stakeholders.

According to Managing Partner of TruContact, Ken Egbas, “This year, we are increasing the stakes by promoting innovative thinking and strategies that explore the less trodden paths. We are looking for businesses that are creating value while differentiating their brand; and who are bold, deliberate and not afraid to stand apart in a bid to rewrite history”.