Nokia Enhances Messaging Capability With ‘Line’ App

Finnish mobile phone maker, Nokia is providing another alternative to popular chat applications such as BBM (BlackBerry Messenger), Whatsapp, with the introduction of the ‘Line’ messaging app on its Asha and Lumia smartphones. The new app is compatible with the Nokia Lumia devices and Asha full touch ranges including dual SIM: Asha 305, 308, 309, 310 and 311. Line is a messaging application for smartphones, built with lovable sticker characters. For its first Asha app, ‘Line’ will unveil four varieties of default stickers - Moon, Cony, Brown and James - while enabling 1:1 chat and group chat. 

The app, which is already huge in Asia and growing fast in the rest of the world, allows users to send instant messages to friends or groups, and send photos and stickers to each other for free. It also enables users to send messages to friends from a Personal Computers (PCs) to a mobile phone. According to Marketing Manager, Nokia West Africa, Kesiena Ogbemi, the phone maker is focused on bringing continuous innovation to Asha and providing choice to Nokia’s valued–consumers, with a multitude of chat apps.  

“LINE will take advantage of our Nokia Notifications API (Application Programming Interface) solution allowing consumers to receive chat notifications in the background, saving memory, data and battery consumption. A fantastic feature of the app is that it works on both single and dual SIM, providing choice across the Asha full touch range” said Ogbemi. LINE, which boasts 130 million users in over 240 countries, also has other worthwhile features such as the ability to block certain users, turn off public ID and stop people from automatically adding you to their friends list. 

Nokia’s collaboration with LINE was announced during this year’s Mobile World Congress in Barcelona. LINE’s partnership with Nokia on Asha smartphones is expected to serve as an critical platform for improving awareness on LINE’s global service and attracting new consumers from across the globe. After making LINE publicly available in March this year, the two firms are now working towards delivering more capabilities for Asha consumers.

Source:Businessday Nigeria