Exp. Nigeria Hosts 2013 African Experiential Marketing Summit

The 2013 African Experiential Marketing Summit (AEMS) will be taking place in Lagos, Nigeria, for the first time since the annual African summit was initiated (2007), having previously been held in South Africa and Kenya. The summit will be hosted by Exp. Nigeria – thought leaders in the experiential marketing category across the continent – and it will be held at the Civic Center, Lagos, on Friday 12^thJuly 2013. The aim of this summit is to give marketers from the West African region insight into how to better their campaign goals.

The one day summit, which is themed Re-invent your Experiences, will feature some of the world’s leading experts such as Dan Hanover, Editor & Founder of Event Marketer Magazine (USA) – the world’s leading provider of experiential marketing content – and Kim Skildum-Reid, Sponsorship Author & Consultant (Australia).

Along with other notable marketing experts, Hanover and Skildum-Reid will showcase more than 100 case studies, highlighting top trends, the latest best practices, video tours of events in action as well as demonstrating how using live experiences amplifies reach, converts customers and drives sales.

As Africa’s largest and leading experiential marketing agency with over 30 years’ experience on the African continent, Exp. uses the African Experiential Marketing Summit as a platform to drive thought leadership in activation, sponsorship, events and digital marketing.

Announcing the summit, David Boon, Exp. Group CMO, explained AEMS as part of Exp’s vision of making it easier for marketers from across the continent to personally experience the experiential marketing revolution that is heating up in Africa and around the world. “The 2013 AEMS is now a three-country event that will be happening in Johannesburg (South Africa), Nairobi (Kenya) and Lagos (Nigeria) in 2013. Exp. has been overwhelmed by the response we have had at previous summits and we are exceptionally excited to be bringing it to Nigeria, bringing in speakers that will add real value to how marketers think” he said.

BiQ