BJAN Partners EXP On Experiential Marketing Summit

The Brand Journalists Association of Nigeria, BJAN, has announced a partnership with The Exp Nigeria for the upcoming African Experiential Marketing Summit (AEMS), billed to take place in July 2013 in Lagos for the first time.

The summit, which is expected to amplify reach, convert customers and drive sales according to the organiser, AEMS is taking place in Lagos for the first time since the annual African summit was inaugurated in 2000 after it had been previously held in South Africa and Kenya. According to the Chairman of BJAN, Mr. Goddie Ofose, the partnership is expected to help the organisers drive the needed media coverage. The summit will be hosted by Exp Nigeria – thought leaders in the experiential marketing category across the continent to give marketers from the West African region insight into how to better their campaign goals.

The one day summit, which is themed ‘Re-invent your Experiences’, will feature some of the world’s leading experts such as Dan Hanover, Editor & Founder of Event Marketer Magazine (USA) – the world’s leading provider of experiential marketing content and Kim Skildum-Reid, Sponsorship Author and Consultant (Australia). Along with other notable marketing experts, Hanover and Skildum-Reid will showcase more than 100 case studies, highlighting top trends, the latest best practices, video tours of events in action as well as demonstrating how using live experiences amplifies reach, converts customers and drives sales.

Announcing the summit, David Boon, Exp Group CMO, explained AEMS as part of Exp’s vision of making it easier for marketers from across the continent to personally experience the experiential marketing revolution that is heating up in Africa and around the world.